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The Resource The face-to-face book : why real relationships rule in a digital marketplace, Ed Keller and Brad Fay

The face-to-face book : why real relationships rule in a digital marketplace, Ed Keller and Brad Fay

Label
The face-to-face book : why real relationships rule in a digital marketplace
Title
The face-to-face book
Title remainder
why real relationships rule in a digital marketplace
Statement of responsibility
Ed Keller and Brad Fay
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Keller, Ed
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5827.95
LC item number
.K45 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Fay, Brad
http://library.link/vocab/subjectName
  • Word-of-mouth advertising
  • Social marketing
  • Marketing
Label
The face-to-face book : why real relationships rule in a digital marketplace, Ed Keller and Brad Fay
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 249-272) and index
Contents
The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing"
Control code
sky245852827
Dimensions
24 cm.
Edition
1st Free Press hardcover ed.
Extent
xv, 287 p.
Isbn
9781451640069
Lccn
2012001413
Other physical details
ill.
Label
The face-to-face book : why real relationships rule in a digital marketplace, Ed Keller and Brad Fay
Publication
Bibliography note
Includes bibliographical references (p. 249-272) and index
Contents
The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing"
Control code
sky245852827
Dimensions
24 cm.
Edition
1st Free Press hardcover ed.
Extent
xv, 287 p.
Isbn
9781451640069
Lccn
2012001413
Other physical details
ill.

Library Locations

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      828 I St, Sacramento, CA, 95814, US
      38.581877 -121.495120
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