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The Resource The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo

The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo

Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't
Title
The storyteller's secret
Title remainder
from TED speakers to business legends, why some ideas catch on and others don't
Statement of responsibility
Carmine Gallo
Creator
Author
Subject
Language
eng
Summary
How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win it the chance to host the Olympics? They told brilliant stories. In his Talk Like TED events, author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling powerful stories; inspiring stories that could galvanize movements and actuate global change. And indeed, whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset. A well told story hits you like a punch to the gut; it triggers the light bulb moment, the 'aha' that illuminates the path to innovation. Your story is "a strategic tool with irresistible power," according to the NYT. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret lets you craft your most powerful delivery ever. In The Storyteller's Secret, Gallo offers lessons from a range of visionary leaders, each of whom cites storytelling as a crucial ingredient in success
Cataloging source
YDX
http://library.link/vocab/creatorName
Gallo, Carmine
Dewey number
658.4/5
Index
index present
LC call number
HF5718
LC item number
.G3533 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business communication
  • Communication in management
  • Communication in organizations
  • Storytelling
  • Inspiration
  • Persuasion (Psychology)
  • Business communication
  • Communication in management
  • Communication in organizations
  • Inspiration
  • Persuasion (Psychology)
  • Storytelling
Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 245-260) and index
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface: Your story is my passion -- Introduction: Richard Branson, dopamine, and the Kalahari -- Storytellers who ignite our inner fire -- Storytellers who educate -- Storytellers who simplify -- Storytellers who motivate -- Storytellers who launch movements -- Conclusion: The storyteller's universe
Control code
ocn957021194
Dimensions
21 cm
Extent
xix, 268 pages
Isbn
9781250072238
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 245-260) and index
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface: Your story is my passion -- Introduction: Richard Branson, dopamine, and the Kalahari -- Storytellers who ignite our inner fire -- Storytellers who educate -- Storytellers who simplify -- Storytellers who motivate -- Storytellers who launch movements -- Conclusion: The storyteller's universe
Control code
ocn957021194
Dimensions
21 cm
Extent
xix, 268 pages
Isbn
9781250072238
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
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